Unlocking Growth Together: Abnormal Security's Journey with TSG
Since the company’s founding in 2018, cyber security innovator Abnormal Security experienced rapid growth, reaching $100M in annual recurring revenue (ARR) in only four years.
The company knew it would need more than just capital to continue its hyper-growth trajectory and turned to The Syndicate Group to ‘double down’ on the channel. In order to scale and deliver solutions to a larger user base struggling to combat evolving cyber threats, Abnormal needed more than just money – they needed strategic counsel.
Value Beyond Capital
TSG helped Abnormal Security to build and cultivate critical partner relationships, while also providing a platform to enable strategic investments.
This strategic support was critical for the company as it expanded its business into other areas of email security to protect against the full spectrum of attacks including spam and graymail, malware and ransomware, credential phishing, vendor fraud, account takeovers, and more.
Fostering Deeper Collaborations: Abnormal's Channel-First Approach
TSG’s Unique Value: Investors with a Deeper Purpose
Since the company’s founding in 2018, cyber security innovator Abnormal Security experienced rapid growth, reaching $100M in annual recurring revenue (ARR) in only four years.
The company knew it would need more than just capital to continue its hyper-growth trajectory and turned to The Syndicate Group to ‘double down’ on the channel. In order to scale and deliver solutions to a larger user base struggling to combat evolving cyber threats, Abnormal needed more than just money – they needed strategic counsel.
Maximizing Channel Relationships
Through the TSG program, Abnormal Security was introduced to new contacts who have since become strong partners. Additionally, by providing a platform in which partners can invest at an early stage, Abnormal Security has seen continued growth in the channel from those who have a monetary stake in the company’s success. Channel partners who have invested in Abnormal through the options presented by TSG are motivated to introduce the platform to their clients, ensuring mutual success for both organizations and the customers themselves.
Partner Base
Abnormal Security has grown its partner base by 90%
Marketing
Executed hundreds of joint marketing events to deliver the Abnormal message to the market.
$100M ARR
The company’s partner ecosystem has played a major role in the recent achievement of $100M ARR.
About Abnormal Security
Abnormal currently protects over 1,300 customers including Maersk, ADT, Choice Hotels, Xerox, University of Kentucky, Mattel, Domino’s, and Avery Dennison, as well as more than 12% of the Fortune 500.
